Create unique products and services.
The Analytics Use Case Canvas lets you design products and services that solve your customers' problems and create added value for them. In addition and in order to differentiate your value proposition from the competition, you should focus on the product and service features which are critical to your target audience's buying decision. The Value Curve Canvas lets you compare your value proposition with your competition's offerings in terms of various factors, so you can decide which factors you will:
- Eliminate because your customers do not value these.
- Reduce because these are not crucial for the buying decision.
- Create, for example in order to reach a new target audience.
- Extend because these differentiate you from your competition.
For more information, see Data Strategy Design.
On our website you will find a step by step tutorial.
Creator / Author
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Creative Commons Attribution - Share Alike 4.0 International licenseRead more
How may I use this canvas?
Personal use Commercial use
The Value Curve template is inspired by the Blue Ocean Strategy.
English - Value Curve
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