About

Understand your platform stakeholders

The Stakeholder Persona helps you to understand the needs of your stakeholders and to discover opportunities or gaps in your offerings. This ensures fact based decision making and to focus on the major needs of your customers.

Tutorial

For each Stakeholder use a separate Persona Canvas.

1. Start with the righ-hand side and define the “jobs-to-be-done” of the stakeholder.
2. Describe the gains (goals) and pains (friction) he currently has. The closer you put them to the centre the more important they are.
3. List the offerings of your platform and put them closer to the circle the better they match to the needs.

Creator / Author

Platform Innovation Kit

Identify, build and scale network based businesses

License

Creative Commons Attribution - Share Alike 4.0 International license

How may I use this canvas?

Personal use Commercial use