Identify the relevant decision-makers.
If you want to sell a product or service to a commercial customer or a consumer group (e.g. a family), or in case you want to receive the (internal) approval for a project, you most often need to deal with several people in different roles who have a stake in the decision regarding the purchase respectively the approval. The Stakeholder Analysis canvas helps you finding out:
- Who are the decision makers?
- Which roles and functions do they take over in the decision making process?
- How do you convince these people?
For more information, see Data Strategy Design.
On our website you will find a step by step tutorial.
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The Stakeholder Analysis canvas is based on the book Business Model Generation.
English - Stakeholder Analysis
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