Stakeholder Analysis

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Stakeholder Analysis

Stakeholder Analysis


Identify the relevant decision-makers.

If you want to sell a product or service to a commercial customer or a consumer group (e.g. a family), or in case you want to receive the (internal) approval for a project, you most often need to deal with several people in different roles who have a stake in the decision regarding the purchase respectively the approval. The Stakeholder Analysis canvas helps you finding out:

  1. Who are the decision makers?
  2. Which roles and functions do they take over in the decision making process?
  3. How do you convince these people?

For more information, see Data Strategy Design.

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On our website you will find a step by step tutorial.

Creator / Author



We drive your business forward.

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Creative Commons Attribution - Share Alike 4.0 International license

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How may I use this canvas?

Personal use Commercial use


The Stakeholder Analysis canvas is based on the book Business Model Generation.

Copy-paste the HTML code to your website. This will embed the document as an interactive player similar to how YouTube videos are embedded everywhere on the web.

TIP: You can change the width and height attributes to best fit the website in which the document will be embedded.

Related canvases


English - Stakeholder Analysis

German - Stakeholder-Analyse

Is your language not yet available? Help translate this into your native tongue. Contact the creator!

How to use this canvas?

Canvas Generation is an open library for canvas creators, enthusiasts and developers. We are not a productivity tool where you can use this tool. It is our mission to make the canvas library accessible to anybody for integration in their apps. Don't reinvent the wheel. Just use our free and open Canvas API. Our way of giving back :).

Support for this canvas when using the Canvas API

Canvas Zones Content

Stakeholder Analysis

Applications that support the Canvas API

No integrations yet. Don't worry, we only exist since September 1st, 2020. Check back with us later or integrate this canvas and the tool library into your application! Contact us to show visitors your application here.

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Application from the creator

The creator doesn't seem to have an application to use this canvas (yet).