About
Define how you earn money with your platform business
The Monetization Canvas helps you to build a solid business case for your platform business by looking in detail to your revenue streams and your cost structure.
Tutorial
Revenues:
- List your stakeholders
- Define a timeframe you want to considers (e.g. next 3-5 years)
- Define the revenue streams for each stakeholder segment incl. your monetization model
- Sum up all revenues
Costs
- Define the costs for acquiring the stakeholders
- Define the variable unit costs – e.g. how much each transaction will cost you
- Define the operational costs – what it costs to run the platform business
- Sum up all costs
Creator / Author

Platform Innovation Kit
Identify, build and scale network based businesses
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Personal use Commercial use
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Only available in English for now.
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