About

Define how you earn money with your platform business

The Monetization Canvas helps you to build a solid business case for your platform business by looking in detail to your revenue streams and your cost structure.

Tutorial

Revenues:

1. List your stakeholders
2. Define a timeframe you want to considers (e.g. next 3-5 years)
3. Define the revenue streams for each stakeholder segment incl. your monetization model
4. Sum up all revenues

Costs

1. Define the costs for acquiring the stakeholders
2. Define the variable unit costs – e.g. how much each transaction will cost you
3. Define the operational costs – what it costs to run the platform business
4. Sum up all costs

Creator / Author

Platform Innovation Kit

Identify, build and scale network based businesses

License

Creative Commons Attribution - Share Alike 4.0 International license

How may I use this canvas?

Personal use Commercial use