About

Create a tailored pitch for every customer segment

Every customer is different and deserves a tailored pitch. Create pitches that address exactly what every customer segment wants to hear. The perfect marketing tool! This canvas is a supplement to the Golden Circle Pitch Canvas.

Tutorial

With the Golden Circle Canvas it is possible to create your why,how and what. By looking at this 'general' pitch from the perspective of each customer segment, you will be able to create pitches that are short (important!) and address just the right information that your audience wants to know!

1. Create the why, how and what with the Golden Circle Pitch Template.
2. Pinpoint each customer segment with the Business Model Canvas.
3. Understand your customer segments better by creating personas with the Persona Template.
4. Create a pitch that each of the personas (Customer Segments) wants to hear.

Creator / Author

Wedesignthinking

Accelerate Innovation Visually!

License

Creative Commons Attribution - Share Alike 4.0 International license

How may I use this canvas?

Personal use Commercial use

Attribution

Inspired by the Golden circle method by Simon Sinek.