Lean Canvas

Wedesignthinking Creator Website Library
60 minutes Time
2-5 Participants
Normal Difficulty Go to tutorial
1778 Downloads Image
Personal useCommercial use
Lean Canvas

Lean Canvas


Your business model, optimized for Lean Startup.

Your business model, optimized for Lean Startup.

This canvas is an effort to continuously improve the usability, effectiveness and UX of the original Lean Canvas. Just like your business, tools should be improved, up-to-date and reinvented.

The Lean Canvas has helped millions of people around the world design better businesses. Just like your business, tools should be improved, up-to-date and reinvented. That's why we developed a sketch database and design principles to help organizations do this. The Lean Canvas Redesigned is our effort to continuously improve the usability, effectiveness and UX of the business model canvas. We aligned the design with how our clients and users collaborate and communicate with the Lean Canvas.

  • 30% larger building blocks at the smallest bottlenecks
  • 11% more space for your thoughts by merging the header and footer
  • All building block sizes are better balanced
  • No more thinking inside boxes, an open design reflects the connectedness of choices
  • Sketches tell the story and links between all parts of your Business Model
  • Interactive tooltips show the questions you need to ask, only if you need this. No more clutter of text, more space for your thoughts
  • Free to download and use in offline workshops
  • Free to use in online workshops on Creatlr

Besides this redesign, you will still be able to use the original Lean Canvas from Ash Maurya on Creatlr.com as well. Choice is good, right?

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This template has interactive tutorial tooltips. Hover over the quotes in the online workshop environment and discover what questions to ask at every building block.

  1. Problem - List your top 1-3 problems. Existing Alternatives - List how these problems are solved today.
  2. Solution - Outline a possible solution for each problem.
  3. Key Metrics - List the key numbers that tell you how your business is doing.
  4. Unique Value Proposition - Single, clear, compelling message that states why you are different and worth paying attention. High-level Concept - List your X for Y analogy e.g. Youtube = Flickr for videos
  5. Unfair Advantage - Something that cannot easily be bought or copied.
  6. Channels - List your path to customers (inbound or outbound)
  7. Customer Segments - List your target customers and users. Early Adopters - List the characteristics of your ideal customers
  8. Cost Structure - List your fixed and variable costs.
  9. Revenue Streams - List your sources of revenue

Creator / Author



Accelerate innovation visually!

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Creative Commons Attribution - Share Alike 4.0 International license

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How may I use this canvas?

Personal use Commercial use


Lean Canvas is adapted from The Business Model Canvas.

The original canvas is created by Ash Maurya

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Copy-paste the HTML code to your website. This will embed the document as an interactive player similar to how YouTube videos are embedded everywhere on the web.

TIP: You can change the width and height attributes to best fit the website in which the document will be embedded.

Related canvases


English - Lean Canvas

Portuguese - Canvas Enxuto

Is your language not yet available? Help translate this into your native tongue. Contact the creator!

How to use this canvas?

Canvas Generation is an open library for canvas creators, enthusiasts and developers. We are not a productivity tool where you can use this tool. It is our mission to make the canvas library accessible to anybody for integration in their apps. Don't reinvent the wheel. Just use our free and open Canvas API. Our way of giving back :).

Support for this canvas when using the Canvas API

Canvas Zones Content

Lean Canvas

Applications that support the Canvas API

No integrations yet. Don't worry, we only exist since September 1st, 2020. Check back with us later or integrate this canvas and the tool library into your application! Contact us to show visitors your application here.

Read the documentation

Application from the creator

The creator doesn't seem to have an application to use this canvas (yet).