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Start with the why and create a better pitch!

Start with the why and create a better pitch!

Brainstorm your Why, How and What, define your Story scope and create pitches for every business or product. This template works great with the Multiple Pitch Template, Value Proposition Design Template and Persona Template

More information

The Golden Circle Pitch Template is developed by Wedesignthinking. Read more at Wedesignthinking.com:

wedesignthinking.com/en/ - English

wedesignthinking.com/nl/ - Nederlands

Tutorial

The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. Start with the why and create a better pitch!

The Golden Circle Pitch Canvas is divided into 2 segments. On the left, mindmap the why, how and what of your proposition. Translate this mindmap into your pitch.

1. Why - Why do you do what you do? Describe your purpose, cause or belief.
2. How - How do you plan on realizing what you believe in: your Why!
3. What - What's the result exactly? What products and services do you deliver.
4. Story scope - Does the why, how and what result in a clear, compelling story?
5. Create your pitch - Translate this mindmap into your pitch. Try to be brief for elevator pitches, or create longer pitches or stories.

Creator / Author

Wedesignthinking

Accelerate innovation visually!

License

Creative Commons Attribution - Share Alike 4.0 International license

How may I use this canvas?

Personal use Commercial use

Attribution

Inspired by the Golden Circle method by Simon Sinek.