Golden Circle Pitch Canvas

Wedesignthinking Creator Website Library
30 minutes Time
2-5 Participants
Easy Difficulty Go to tutorial
5376 Downloads Image
Personal useCommercial use
Golden Circle Pitch Canvas

Golden Circle Pitch Canvas


Start with the why and create a better pitch!

Start with the why and create a better pitch!

Brainstorm your Why, How and What, define your Story scope and create pitches for every business or product. This template works great with the Multiple Pitch Template, Value Proposition Design Template and Persona Template

More information

The Golden Circle Pitch Template is developed by Wedesignthinking. Read more at - English - Nederlands

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The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. Start with the why and create a better pitch!

The Golden Circle Pitch Canvas is divided into 2 segments. On the left, mindmap the why, how and what of your proposition. Translate this mindmap into your pitch.

  1. Why - Why do you do what you do? Describe your purpose, cause or belief.
  2. How - How do you plan on realizing what you believe in: your Why!
  3. What - What's the result exactly? What products and services do you deliver.
  4. Story scope - Does the why, how and what result in a clear, compelling story?
  5. Create your pitch - Translate this mindmap into your pitch. Try to be brief for elevator pitches, or create longer pitches or stories.

Creator / Author



Accelerate innovation visually!

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Creative Commons Attribution - Share Alike 4.0 International license

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How may I use this canvas?

Personal use Commercial use


Inspired by the Golden Circle method by Simon Sinek.

Copy-paste the HTML code to your website. This will embed the document as an interactive player similar to how YouTube videos are embedded everywhere on the web.

TIP: You can change the width and height attributes to best fit the website in which the document will be embedded.

Related canvases

English - Golden Circle Pitch Canvas

Portuguese - Pitch Canvas do Círculo Dourado

Is your language not yet available? Help translate this into your native tongue. Contact the creator!

How to use this canvas?

Canvas Generation is an open library for canvas creators, enthusiasts and developers. We are not a productivity tool where you can use this tool. It is our mission to make the canvas library accessible to anybody for integration in their apps. Don't reinvent the wheel. Just use our free and open Canvas API. Our way of giving back :).

Support for this canvas when using the Canvas API

Canvas Zones Content

Golden Circle Pitch Canvas

Applications that support the Canvas API

No integrations yet. Don't worry, we only exist since September 1st, 2020. Check back with us later or integrate this canvas and the tool library into your application! Contact us to show visitors your application here.

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Application from the creator

The creator doesn't seem to have an application to use this canvas (yet).