Golden Circle Design Canvas

Wedesignthinking Creator Website Library
30 minutes Time
2-5 Participants
Normal Difficulty Go to tutorial
2565 Downloads Image
Personal useCommercial use
Golden Circle Design Canvas

Golden Circle Design Canvas


Brainstorm your Why, How and What, define your Story scope and design things that work!

Brainstorm your Why, How and What, define your Story scope and design things that work!

This template works great with the Value Proposition Design Template and Persona Template.

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The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. Start with the why and create a better pitch!

The Golden Circle Design Canvas is divided into 2 segments. On the left, mindmap the why, how and what of your proposition. Translate this mindmap into mockups, ideas, landingpages or stories on the right.

  1. Why - Why do you do what you do? Describe your purpose, cause or belief.
  2. How - How do you plan on realizing what you believe in: your Why!
  3. What - What's the result exactly? What products and services do you deliver.
  4. Story scope - Does the why, how and what result in a clear, compelling story? Design - Use the space on the right to create mockups, brainstorm ideas, landingpages, stories, anything really.

Creator / Author



Accelerate innovation visually!

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Creative Commons Attribution - Share Alike 4.0 International license

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How may I use this canvas?

Personal use Commercial use


Inspired by the Golden Circle method by Simon Sinek.

Copy-paste the HTML code to your website. This will embed the document as an interactive player similar to how YouTube videos are embedded everywhere on the web.

TIP: You can change the width and height attributes to best fit the website in which the document will be embedded.

Related canvases

English - Golden Circle Design Canvas

Portuguese - Design Canvas do Círculo Dourado

Is your language not yet available? Help translate this into your native tongue. Contact the creator!

How to use this canvas?

Canvas Generation is an open library for canvas creators, enthusiasts and developers. We are not a productivity tool where you can use this tool. It is our mission to make the canvas library accessible to anybody for integration in their apps. Don't reinvent the wheel. Just use our free and open Canvas API. Our way of giving back :).

Support for this canvas when using the Canvas API

Canvas Zones Content

Golden Circle Design Canvas

Applications that support the Canvas API

No integrations yet. Don't worry, we only exist since September 1st, 2020. Check back with us later or integrate this canvas and the tool library into your application! Contact us to show visitors your application here.

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Application from the creator

The creator doesn't seem to have an application to use this canvas (yet).