About

A visual tool to design your event

The Event Model Canvas is a strategic management template for developing new or documenting existing events and conference models.

It’s a visual chart with elements describing an event’s promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.

Please note that the use of this free Event Model Canvas is limited to personal, non-commercial use. For commercial use of the Event Model Canvas please contact us for licensing options.

Tutorial

The Canvas helps organisations align their activities by illustrating potential trade-offs of their events.

Building a thorough Event Design can be achieved through a 10 step #EMGcanvas methodology where the team involved in the event systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes.

The methodology is sequential and makes use of a range of visual thinking techniques including Empathy Mapping (courtesy of xplane), Value Proposition Canvas (courtesy Osterwalder), event ROI methodology (courtesy Phillips ROI Methodology), the Business Model Canvas (courtesy of Osterwalder), Service Design Canvas (Stickdorn & Schneider) and Instructional Design Model (Dick & Carey).

Creator / Author

Event Model Generation

Enabling teams to design events that matter using the #EventCanvas

License

Creative Commons Attribution – Non Commercial – No Derivatives 4.0

How may I use this canvas?

Personal use Commercial use

Attribution

The Event Model Canvas was created by Ruud Janssen and Roel Frissen which builds on the visual framework initially proposed by Alexander Osterwalder’s Business Model Canvas based on the earlier work on Business Model Ontology. The Event Model Canvas is available as a free download under a Creative Commons 4.0 license at www.eventmodelgeneration.com.