Business Model Environment Canvas

Wedesignthinking Creator Website Library
60 minutes Time
2-5 Participants
Hard Difficulty Go to tutorial
2383 Downloads Image
Personal useCommercial use
Business Model Environment Canvas

Business Model Environment Canvas


Design future-proof business models

Business models are designed and operated in a specific environment. Developing a good understanding of this environment results in better, more future-proof and likely more successful business models.


While working with the Business Model Canvas, it is useful to elaborate more on the environment of your business. This Canvas helps you visualize the environment for your business. This is done by mapping the four main forces:

  1. Key Trends - What are the Key Trends that influence your business?
  2. Industry Forces - What are the Industry Forces that influence your business?
  3. Macroeconomic Forces - What are the Macroeconomic Forces that influence your business?
  4. Market Forces - What are the Market Forces that influence your business?

Creator / Author



Accelerate innovation visually!

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Creative Commons Attribution - Share Alike 4.0 International license

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How may I use this canvas?

Personal use Commercial use


This canvas is inspired by methods Business Model Generation and Strategyzer.

Copy-paste the HTML code to your website. This will embed the document as an interactive player similar to how YouTube videos are embedded everywhere on the web.

TIP: You can change the width and height attributes to best fit the website in which the document will be embedded.

Related canvases

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Only available in English for now.

Is your language not yet available? Help translate this into your native tongue. Contact the creator!

How to use this canvas?

Canvas Generation is an open library for canvas creators, enthusiasts and developers. We are not a productivity tool where you can use this tool. It is our mission to make the canvas library accessible to anybody for integration in their apps. Don't reinvent the wheel. Just use our free and open Canvas API. Our way of giving back :).

Support for this canvas when using the Canvas API

Canvas Zones Content

Business Model Environment Canvas

Applications that support the Canvas API

No integrations yet. Don't worry, we only exist since September 1st, 2020. Check back with us later or integrate this canvas and the tool library into your application! Contact us to show visitors your application here.

Read the documentation

Application from the creator

The creator doesn't seem to have an application to use this canvas (yet).