About

Design future-proof business models

Business models are designed and operated in a specific environment. Developing a good understanding of this environment results in better, more future-proof and likely more successful business models.

Tutorial

While working with the Business Model Canvas, it is useful to elaborate more on the environment of your business. This Canvas helps you visualize the environment for your business. This is done by mapping the four main forces:

1. Key Trends - What are the Key Trends that influence your business?
2. Industry Forces - What are the Industry Forces that influence your business?
3. Macroeconomic Forces - What are the Macroeconomic Forces that influence your business?
4. Market Forces - What are the Market Forces that influence your business?

Creator / Author

Wedesignthinking

Accelerate innovation visually!

License

Creative Commons Attribution - Share Alike 4.0 International license

How may I use this canvas?

Personal use Commercial use

Attribution

This canvas is inspired by methods Business Model Generation and Strategyzer.