You need to build your Blue Ocean Strategy in the right sequence to be successful.
The challenge in exploiting the blue ocean market you’ve created is to build a robust business model that will enable you to profit from your idea. In doing this, it’s important to get your strategic sequence right as you flesh out and then validate the commercial viability of your blue ocean idea. If you get this sequence right, your business model risks will be reduced.
In this canvas, potential Blue Ocean ideas must pass through a sequence of (1) buyer utility, (2) price, (3) costs and (4) adoption. At each step there are only 2 options: a “yes” answer, in which case the idea may pass on to the next step, or “no”.
If an idea receives a no at any point, don’t go any further. You can either park the idea or need to rethink until you get a YES.
The first 2 steps assure that you create a leap in the net buyer value. The 3rd step is to determine whether there’s profitability and the last step addresses possible adoption hurdles. (by definition, a Blue Ocean idea might threaten the status quo)
Creator / Author
Sparringpartner for SME companies.Read more
Creative Commons Attribution - Share Alike 4.0 International licenseRead more
How may I use this canvas?
Personal use Commercial use
The Strategy Check Canvas is a core strategic tool used in Blue Ocean Strategy. It was created by Prof. W. Chan Kim and Prof. Renee Mauborgne.
Only available in English for now.
Is your language not yet available? Help translate this into your native tongue. Contact the creator!