Blue Ocean Strategy Check Canvas

Alteration Creator Website Library
45 minutes Time
2-5 Participants
Normal Difficulty Go to tutorial
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Blue Ocean Strategy Check Canvas

Blue Ocean Strategy Check Canvas


You need to build your Blue Ocean Strategy in the right sequence to be successful.

The challenge in exploiting the blue ocean market you’ve created is to build a robust business model that will enable you to profit from your idea. In doing this, it’s important to get your strategic sequence right as you flesh out and then validate the commercial viability of your blue ocean idea. If you get this sequence right, your business model risks will be reduced.


In this canvas, potential Blue Ocean ideas must pass through a sequence of (1) buyer utility, (2) price, (3) costs and (4) adoption. At each step there are only 2 options: a “yes” answer, in which case the idea may pass on to the next step, or “no”.

If an idea receives a no at any point, don’t go any further. You can either park the idea or need to rethink until you get a YES.

The first 2 steps assure that you create a leap in the net buyer value. The 3rd step is to determine whether there’s profitability and the last step addresses possible adoption hurdles. (by definition, a Blue Ocean idea might threaten the status quo)

Creator / Author



Sparringpartner for SME companies.

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Creative Commons Attribution - Share Alike 4.0 International license

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How may I use this canvas?

Personal use Commercial use


The Strategy Check Canvas is a core strategic tool used in Blue Ocean Strategy. It was created by Prof. W. Chan Kim and Prof. Renee Mauborgne.

Copy-paste the HTML code to your website. This will embed the document as an interactive player similar to how YouTube videos are embedded everywhere on the web.

TIP: You can change the width and height attributes to best fit the website in which the document will be embedded.

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How to use this canvas?

Canvas Generation is an open library for canvas creators, enthusiasts and developers. We are not a productivity tool where you can use this tool. It is our mission to make the canvas library accessible to anybody for integration in their apps. Don't reinvent the wheel. Just use our free and open Canvas API. Our way of giving back :).

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Blue Ocean Strategy Check Canvas

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